When a 50 cent banner advertises a company’s latest products or services, most people probably don’t notice that the money is coming from the company itself.

But the 50-cent ad campaign that’s popping up all over town in an effort to lure millennials and other low-income Americans to the mall could have a much bigger impact on the bottom line.

Millennials aren’t exactly used to paying for things at the mall.

According to a 2016 report from the consumer advocacy group Consumer Reports, millennials spent just $7.8 billion on shopping in 2016.

That’s just over half of what they spent the year before.

But that doesn’t mean that they’re not interested in buying stuff.

According the report, 60% of millennials would buy a product or service at the grocery store, but only about one-quarter would buy it at the supermarket.

The reason is that the majority of consumers are young, so they want to spend their money on things they can use immediately, said David Toth, CEO of the Center for Responsible Marketing.

That means the more things they buy, the more they’ll spend.

Toth said that the marketing of a 50-cents-per-gallon billboard can have an immediate impact on shoppers.

“When you look at the percentage of people that spend $1.50 on a $1 product, you’ll see it’s pretty dramatic,” he said.

“We’re seeing that as well.

The first 50 cents on the dollar is going to be a huge chunk of money.”

Millennial shoppers will likely be more interested in purchasing items that they can afford to spend, Toth said.

One way to increase the likelihood of millennials buying at a higher price point is to show the advertising to a higher percentage of shoppers.

The campaign should also make sure the product or services advertised are worth the cost, according to Toth.

That includes using social media marketing to increase awareness.