Posted January 14, 2019 08:17:58The internet loves its billboards.
With their quirky captions, colorful graphics, and distinctive shapes, billboards are ubiquitous in popular culture, even in the most niche of corners of the internet.
But what if you didn’t want to look at the billboard?
In a recent article for MTV News, the magazine’s billboard and TV ad industry expert, Mark Johnson, explained how people can get around the billboards and their rules, including what is allowed and what is not allowed.
Johnson spoke to MTV News about the billboard and television ad industry and how it’s changing with the rise of social media.
Here’s what he said:MTV News: When did the trend start?
Mark Johnson: When you started doing your show, it was basically, like, let’s just take the Internet and do it ourselves.
And then, you know, the Internet came along and just took over.
But, as soon as I started doing it, it just exploded.
And, you see, we don’t really have to worry about that anymore.
The Internet is just a tool for us.
So, what is acceptable?
The Internet has been great for us to use as a tool, because now we don’ have to put all of our effort into making sure we’re not getting into the business of going to all these places where it’s not allowed to have advertising on there.
So we’re able to just take what we want to do, and just keep going.
And then, as more and more of the Internet gets more mainstream, you’ve got the social media platforms, you’re seeing people on Instagram and Snapchat and Facebook and Twitter, you just have more and less people that are following them.
Mentioned in the article: Facebook, Instagram, Snapchat, Twitter, Snapchat.MTV: What are the rules of the game?
Johnson: Well, there are a lot of rules.
You can’t just do anything.
If you want to, you can.
But the one thing you can do is just, like a lot, you have to be very careful with the type of material you put on there, you need to make sure that you’re not trying to sell anything, you don’t want the image to be too similar to a real ad, you want it to be different than the image, you should just, you’d be doing yourself a disservice if you put all this stuff on there that’s not really going to have any real value, or that you can’t actually show on TV.
So there are rules.
There are some rules that we just follow.
And there are some things that are a little more open to interpretation, like there’s not a lot that we can do to make it seem like a real, authentic billboard.
So, like I said, it’s just a matter of, we just do what we do and, you get it out there.
And we just try to make things that look like it’s real, like if you want, if you’re in a hurry, then, obviously, you could make the images look like they’re real, or whatever, but you could also try to give the impression that it’s fake, you put a lot on there to try to sell something.
Mailed in a photo from the billboard of a woman with her dog.
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The rule of thumb for how far you can go with an ad is that it can’t go farther than 20 feet from a billboard, or 15 feet if it’s a commercial.
And if you are trying to do a commercial, then you’re allowed to go as long as you’re putting on a little bit of extra visual, like you’re making sure that, like it says, it looks like a billboard.MOST POPULAR ARTWORK:The L word from the billboards.
(Photos: MTV News)MOST WATCHED: Celebrities take selfies as billboard advertising comes to an end in CaliforniaThis article originally appeared on MTV News.
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