Posted November 20, 2019 08:00:30 The Australian has revealed that it has been commissioned to develop a new billboard at the corner of Princes Street and Swanston Street in Sydney, which will be erected in 2019.
The billboard, which is expected to cost $20m, will feature a portrait of the Queen and a photo of the iconic image of a man climbing a crane.
It will feature the words “A portrait of Australia” on the side of the billboard, and will also feature the “Australian flag” emblazoned across the billboard.
The company behind the project, the advertising agency AIM, said the project was a way to celebrate the 80th anniversary of the signing of the Australian-United States Declaration of Independence.
“We’re looking at a project that will celebrate 80 years of our country, to celebrate our great history, and to celebrate who we are,” AIM’s director of marketing, David Deere, told the ABC.
The new project comes as the city prepares to host the Commonwealth Games, which begin on November 6.
“This is a great opportunity for the city to celebrate Australia Day, and also to honour the 100th anniversary,” Mr Deere said.
The Commonwealth Games are due to run from November 6-12.
Mr Deore said the billboard was designed to reflect the “breath of fresh air” that was being produced in Sydney.
“The idea was to bring a bit of that air back to the city and show people the way we live,” he said.
“There’s a lot of people out there, whether they’re tourists or locals, who have the same view that we have.”
Mr Devere said the advertisement was “an acknowledgement of how much this city has changed”.
“I think it’s really important for us to take a step back and look at our past and say what we are and what we’re about and what Australia has meant to us,” he told the BBC.