A new campaign from an outdoor retailer shows kids “Pigpen” and “Sue the Vet” on their feet.
The advertisement is the latest effort by an outdoor advertising firm to try to lure millennials away from conventional, insurance-based health insurance and into the market for personal care.
The goal is to show them that if they want to get the care they need, they can.
“It’s the easiest way for us to communicate to the young generation that if you want the health care you need, you can get it in the form of a pig,” said Jason Smith, a partner with Adorama Outdoor.
The ads run in more than 200 cities across the United States.
In some cities, like San Diego, the ads feature the pig pen sign on an old-fashioned signpost.
In a statement, Adorama said the ads will run in cities including Detroit, Indianapolis, and Atlanta.
It said it will also continue to promote the pig pens on the streets of those cities.
“Our ads are aimed at our younger customers, and we believe that a pig is a fun and easy way to get that message across to our younger audiences,” Smith said.
“We’ve found that a small percentage of our customers want to do something to help their neighbors, so we have a big pig on the billboard.”
The ads were created in response to the government shutdown, which has affected businesses and caused many people to close.
The ads show kids, ranging in age from 1 to 14, with their eyes closed.
A camera follows them and a message on a pig’s back says, “Don’t be afraid to ask a vet if you need help.”
The pig pens have been around for about 100 years, according to Smith.
“The concept has been around forever, and the pigs are a symbol of hope,” he said.
The idea behind the campaign is to remind consumers that they can ask a doctor about a pig.
“A pig is the symbol of all that is good in the world,” he added.
In the last year, more than 1,100,000 people have signed up for health insurance through a marketplace created by the Obama administration and run by the federal government.
In March, the Congressional Budget Office projected that the government’s health insurance marketplaces would cost $1.9 trillion over 10 years, and that the new marketplace could result in nearly $2 trillion in costs over the next 10 years.