A billboard featuring a polo shirt has been unveiled at the UK’s second-largest football club’s training ground.
Polo G is one of the UK football teams most famous brands, with the shirt featuring a logo on the chest.
The shirt has become a staple of the squad for the past 15 years, but its first appearance at a match this weekend will be its first since the 2017 European Cup final, which the club won.
“It’s a big step for the club,” said Polo chief executive Mike Copp.
“I think it’s a really big deal for the fans as well.”
I’m delighted to be part of the shirt and to be able to bring that back into the club.””
We’re very proud of the jersey.
I’m delighted to be part of the shirt and to be able to bring that back into the club.”
Polo is one-third owned by Spanish sports giant Barcelona and the team also sponsors the BBC.
Polos logo has long been a symbol of the club and fans worldwide, and the shirt will be the first time it will feature a logo from the club’s history.
“The Polos logo was first used in 1968 when the first team was created and the logo is always in the forefront of our minds,” said Copp in a statement.
“We have always had a great relationship with the Polos family and they are one of our most loyal and passionate supporters.”
Polos has made a significant investment in football and marketing in recent years, with a new football stadium in Bilbao, Spain, set to open in 2018.