In a move that’s sure to set the internet alight, two leading global retailers will be working together to launch a new “shared experience” for consumers, the Wall Street Journal reports.

The initiative is being led by ad agency NPD Group and ad agency Adriatic Partners.

It is expected to be launched by the end of the year.

The new partnership will combine the companies’ advertising strategies and digital offerings in an effort to drive more people to the brands, and ultimately more revenue.

“Our goal is to connect consumers across the globe with the best products and services,” the joint statement from the two companies said.

“This is a great way for us to connect people across the world and help them reach their potential.”

NPD and Adriantic have been working together on their “shared experiences” project since 2013, when they launched the Nike+ brand in partnership with the advertising agency.

Since then, the partnership has been instrumental in bringing the brands’ marketing strategies to the masses, which in turn has helped propel the brands to become one of the most successful brands in the world.

“We are excited to join forces with NPD to create a shared experience for consumers across all our stores and in our marketplace,” Nike+ CEO Chris Prentice said in a statement.

“With this shared experience, we can offer our customers the opportunity to connect with brands, while making the most of the new digital opportunities that come with it.”

Nippo has long been known for its partnership with its partner agencies, such as Nike+ and Advertiser’s Guide.

The company also has been in the running for “shared content” deals with other brands, like Coca-Cola, which helped it to reach its 100 million mark in the United States in a single year.

But the new partnership with NSP will see the companies working together for the first time, which will create a seamless, unified experience across the two brands.

“The opportunity to share the Nike experience is an incredible one,” NSP CEO Adam Rosenfeld said in the joint release.

“Nike+ is the leader in the ad space in terms of reach, and Adrien’s partnership will make it easier for us and our partners to reach a broad audience of consumers in every country.”

The two companies are also expected to announce the names of the partners that will be joining them in the coming months.

“When we first announced our partnership, it was a huge opportunity for both companies,” NPD chief creative officer Chris Wysocki said in an interview with Fortune.

“They’re going to be able to work across different verticals, brands and audiences, to create their unique experiences.

We’re looking forward to it.”