By David ChalianPublished May 06, 2020 08:48:22Nike has entered into a memorandum of understanding with ad agency adidas that will see the company sell billboards and other advertising assets in the United States, including billboards and promotional materials.

According to a news release from Nike, the agreement will see Nike and adidas work together to build a new global advertising strategy that integrates the company’s brands and products into global media platforms.

Nike’s global marketing strategy will be comprised of a global advertising platform and brand strategy, according to the release.

The two companies will work together with the agency on strategic content and campaigns across both global and domestic audiences, including digital, print, mobile and social.

The agreement is expected to close by the end of 2020, the release said.

Nikes chief creative officer Chris Johnson said the deal with adidas will help accelerate the company moving forward and align its strategy with the growing global marketplace.

Adidas and Nike share a large number of brands, and the two companies are currently working together on a new Nike ad campaign.

The Nike billboard campaign will be one of several projects Nike is planning to launch in the next few years, according of Johnson.

Johnson told The Associated Press on Thursday that Nike was also in the early stages of a new ad campaign that would debut in 2020.

The announcement comes on the heels of the launch of the Nike+ platform, a new social media-driven marketing strategy that will feature brands, advertisers and influencers across platforms.

Nikes marketing director and former Nike VP of digital media and partnerships Mike Lutz told the AP in a recent interview that the company is “doing a lot of things in a very, very smart way.”

The new Nike+ campaign is set to launch sometime in 2020, according Johnson.